Branding

EVENT NAMING RIGHTS

The Shorty’s Shootout Par 3 Pro-Am is a unique take on the Championship Pro-Am experience. Taking place Monday afternoon, each hole is turned into a Par 3 with each group having the opportunity to play with multiple PGA TOUR Champions professionals. After the Pro-Am, the top three groups will compete in a hole-in-one shootout for $25,000 CASH. All players are invited to a Monday Night Football watch party in the PREMIER Club complete with heavy hors d’oeuvres and drinks.

PACKAGE INCLUDES:

• Title Sponsor naming rights of the Shorty’s Shootout. To be referred to as “Your Company Name” Shorty’s Shootout
• Partner name and logo to be included on pin flags, tee markers, awards, welcome signage, Official Spectator Guide, Schedule of Events, video boards throughout the golf course, cart signs, daily pairing sheets, pin position sheet and other event assets
• One (1) foursomes in the Shorty’s Shootout Par 3 Pro-Am. Each participant receives:
  • Gift Package
  • Complimentary food, beverages and VIP Parking on day of Shorty’s Shootout
  • Weekend Grounds Pass to the Sanford International
• Four (4) invitations to the Celebration of Champions Draw Party held on Tuesday evening

HAPPY HOUR & PUTTING CONTEST PARTNER

Women’s Day was developed to create a space for just women to enjoy the Sanford International while building camaraderie and strengthening business and social relationships. The event features a luncheon with a dynamic keynote speaker, an afternoon wine pairing & putting clinic, and the opportunity to connect with over 260 women from the Sioux Falls community.

PACKAGE INCLUDES:

Exclusive naming rights to the Happy Hour and Putting Contest afternoon activity following the luncheon portion of Women’s Day. Event emceed by Sanford Health athlete and LPGA professional Cindy Rarick.

• Signage with Partner logo prominently displayed at event location (#10 Putting Green)
• Partner name and logo on all promotional materials for Women’s Day & Video Boards located throughout the golf course on Women’s Day
• Opportunity to provide take-a-ways to all Women attending the event (260 Guests)
• Expo table inside the MCC Banquet Center during the Luncheon.
• Social Media coverage of event on all Sanford International Channels
• Partner logo on Wine pairing station signage and wine pairing cards provided to attendees. Wine Pairing conducted by Riccardo of R Wine Bar & Maribela Ristorante.
• Twenty-Five (25) “Good Any Day” grounds tickets
• One (1) Table at the Women’s Day Luncheon. Includes eight (8) total invitations.

PACKAGE DETAILS:

• Exclusive recognition as the “Official Volunteer Partner of the Sanford International”
• Partner logo placed on all Volunteer polos, outerwear and headwear (approximately 3,500 pieces)
• Partner logo placed on all Volunteer meal vouchers
• Signage including Partner logo prominently displayed inside and outside of Volunteer Headquarters
• Opportunity to distribute a special and/or call-back offer to all Volunteers
• Partner recognition throughout all Tournament Video Boards as the “Official Volunteer Partner”
• Partner logo on all course maps indicating location of Volunteer Headquarters
• One (1) foursome in the Championship Pro-Am on Wed or Thurs
• Twenty-five (25) “Good Any Day” grounds tickets

PACKAGE INCLUDES:

• All active, reserve and retired military members and a guest will be admitted to the Military Outpost on Hole #17 Green for FREE on behalf of Partner. Military
  Outpost includes:
  • Complimentary food and beverages
  • Premium golf viewing of the #17 green
  • Partner naming rights to the Military Outpost
  • Partner logo on entrance signage to the Military Outpost
  • One (1) foursome in the Championship Pro-Am on Wed or Thurs
  • One (1) full-page, four-color ad in the Official Spectator Guide
  • Partner recognition throughout all Tournament Video Boards as the “Military Outpost Partner” during Tournament Weekend
  • $5,000 of investment donated to local military organization w/ tournament match.
  • Partner logo located on all course maps with location of the Military Outpost
  • Twenty-five (25) “Good Any Day” grounds tickets

PACKAGE DETAILS:

• Partner naming rights to the Driving Range
• Partner name and logo displayed prominently on signage throughout the Driving Range area
• Partner logo on PGA TOUR Champions identification signs
• One (1) foursome in the Championship Pro-Am on Wed or Thurs
• Partner recognition throughout all Tournament and Video Boards as the “Driving Range Partner”
• Partner logo located on all course maps with location of the Driving Range
• Twenty-five (25) “Good Any Day” grounds tickets

PACKAGE INCLUDES:

• Partner name and logo on the backside of all parking passes used by general spectators, volunteers, Tournament Partners and vendors (approximately 8,000
  pieces). Includes General Admission, VIP, Clubhouse, and Lot A Parking Passes.
• Shuttle Bus Activation space located at the Tournament’s Main Entrance/Shuttle Pickup Area. 10′ x 10′ tent includes power, table, chairs, and TV.
• Shuttles Buses co-branded with Sponsor logo and Tournament logo. Approximately 13 total buses that run from the tournament to the Empire Mall & Sherman Park softball fields.
• Promotional collateral distributed on each shuttle bus with Tournament’s approval.
• Opportunity to play video commercial on VIP buses that feature televisions.
• Partner recognition throughout all Tournament materials including website, Official Spectator Guide, Volunteer Handbook, and anywhere else Tournament Parking is promoted.
• Twenty (20) “Good Any Day” grounds tickets

PACKAGE INCLUDES:

• Partner naming rights of three (3) “Now Playing” videoboards located on Hole #17 and Hole #18.
• Videoboards branded with the partner logo and display the featured group on each hole throughout the entirety of Tournament Play, Fri – Sun.
• One (1) full-page, four-color ad in the Official Spectator Guide
• Twenty (20) “Good Any Day” Tickets

PACKAGE INCLUDES:

• Three (3) Water Stations located throughout the course in high trafficked areas including Volunteer Oasis and directly behind #18 Green
• All Water Stations co-branded with company logo and Sanford International logo
• Report of water conservation throughout the week to use as informational statistic
• Five hundred (500) reusable water bottles co-branded to be distributed to volunteers
• Twenty-Five (25) “Good Any Day” grounds tickets

PACKAGE INCLUDES:

Spectator viewing deck can be built anywhere throughout the golf course in a high traffic location!

• Spectator Viewing Deck will have bar railing
• Prominent Partner Logo Signage located along Viewing Deck
• 6ft Expo table/set-up on deck for Partner engagement
• Viewing Deck will be handicap accessible and naturally shaded

PACKAGE INCLUDES:

• Partner naming rights of a competition day, Friday or Saturday. All tickets printed with Partner logo with entire day recognized as “Partner Gate Day”
• Gift item to be given to the first 500 spectators on Partner Gate Day. Partner logo to be co-branded with Tournament logo on gift item
• Partner logo on signage prominently displayed at Main Entrance to coincide with Gate Day
• Partner logo on all promotional materials for Partner Gate Day including:
  • Tournament Schedule of Events
  • Official Spectator Guide and Daily Pairings Sheet
  • Video Boards located throughout the golf course
• One (1) full-page, four-color ad in the Official Spectator Guide
• Twenty-Five (25) “Good Any Day” grounds tickets

PACKAGE INCLUDES:

• Four (4) Charging stations promoted at the course
• Charging stations located in highly populated areas at the tournament
• Charging Stations located at the Main Entrance, Corporate Skyboxes and PREMIER Club Hospitality Venue, #1 Concession Stand
• Signage with Partner logo prominently displayed on Charging Stations
• Twenty-Five (25) “Good Any Day” grounds tickets.

PACKAGE DETAILS:

• Partner naming rights to the Practice Putting Green
• Partner name and logo displayed prominently on signage throughout the Practice Putting Green area
• Partner recognition throughout all Tournament Video Boards as the “Practice Putting Green Partner”
• Partner logo located on all course maps with location of the Practice Putting Green
• One (1) full-page, four-color ad in the Official Spectator Guide
• Twenty-five (25) “Good Any Day” grounds tickets

PACKAGE DETAILS:

• Partner name and logo featured on the back of all the printed tickets and General Spectator print-at-home tickets for the tournament (approximately 70,000 pieces)
• Partner recognition throughout all Tournament Video Boards as the “Ticket Back Partner”
• One (1) full-page, four-color ad in the Official Spectator Guide
• Twenty (20) “Good Any Day” grounds tickets

PACKAGE INCLUDES:

• Champions Health Walk to be highlighted on course map including stand alone course map signage on map key for Spectator Guide
• Ten (10) Champions Health Walk Signs placed throughout golf course in highest traffic areas possible
• Champions Health Walk begins near the #10 and #18 green with opportunity for partner to have a space to instruct spectators about the walkway and give out promotional items
• Six (6) sidewalk stickers located in a prominent area with images of past champions
• Sidewalk stickers designed, produced, and installed by the Sanford International
• Company branded route card given to all spectators participating in Health Walk
• Partner logo located on course maps with mile markers of Champions Health Walk
• Route of Champions Health Walk to be mutually agreed upon prior to event
• Ten (10) “Good Any Day” Tickets

PACKAGE DETAILS:

• Partner naming rights to the Kid Zone area adjacent to the #10 hole
• Partner name and logo displayed prominently on entrance signage to the Kids Zone
• 10’ x 10’ Expo Space in the Kids Zone. Includes:
  • One (1) 8’ table, two (2) chairs and power connection
  • Partner name signage designating the expo space
• Partner recognition throughout all Tournament Video Boards as the “Kids Zone Partner”
• Partner logo located on all course maps with location of the Kids Zone
• Twenty (20) “Good Any Day” grounds tickets

PACKAGE INCLUDES:

• Two (2) 8′ x 8′ Grass Walls co-branded with Sanford International logo
• Grass Walls located in prominent locations around the golf course: behind #18 Green and near the Main Entrance.
• Branded photo props with Partner logo placement to be captured in spectator photos
• Opportunity for Partner to engage with spectators at the locations of the Grass Walls
• Grass Wall photo locations included in the spectator guide.
• Ten (10) “Good Any Day” tickets

PACKAGE INCLUDES:

• Presenting Partner of the daily pairings sheet Wednesday through Sunday. Partner name and logo displayed on the daily pairings sheets distributed FREE of charge to all spectators, Partners and Volunteers (approximately 20,000 pieces)
  • Includes logo on digital pairings found on the tournament’s app and website.
• Partner name and logo displayed on four (4) pairings boxes located throughout the golf course in high impact areas including near the Main Entrance, #1 tee, #10 tee/Merchandise Center and The Ranch
• Additional signs at Pairings Boxes to elevate promotion to go along with pairings partnership.
• Twenty (20) “Good Any Day” grounds tickets

PACKAGE INCLUDES:

• Presenting Partner of the player commitments on all Sanford International social media accounts (Twitter, Facebook, and Instagram) leading up to Tournament Week
  • Partner name and logo co-branded and tagged on each post
  • Includes thirty-five (35)+ posts per platform in months leading up to Tournament
• Twenty (20) “Good Any Day” grounds tickets

PACKAGE INCLUDES:

• Logo displayed on one-hundred-twenty (120) bagged chairs. Forty (40) chairs to be placed in a prominent position on a hole each day. Either hole #9, #17, #2, or #18. Partner’s logo to be co-branded with the Tournament logo.
  • Spectators given the opportunity to take the chair home with them at the end of the day
  • Chairs purchased by the Sanford International
• Name and logo displayed on signage as the Landing Zone and Bagged Chair Partner
  • Two (2) signs displayed at the Landing Zone area
• Name and logo displayed on the Notice to Spectators given to each spectator at the Main Entrance. Notice to Spectators features best places to watch golf, get autographs and things to eat at the Tournament.
• Twenty (20) “Good Any Day” grounds tickets

PACKAGE INCLUDES:

• Partner name and logo displayed on the standard bearer identification sign assigned to each group of PGA TOUR Champions professionals
  • Standard bearers walk with each group to keep track of score for spectators to see
• 7 1/2″ x 27″ branded signs on each identification sign
• Chance for logo to be seen on Television while Standard Bearers are walking with the groups
• Twenty (20) “Good Any Day” grounds tickets

PACKAGE INCLUDES:

• Sunscreen Pump Stations with Partner logo signage to be located at on-course concessions stands, Main Entrance and Driving Range (approximately six [6] total sunscreen stations)
• Partner logo and skin cancer prevention tips with daily UV index to appear on video boards
• Twenty (20) “Good Any Day” grounds tickets

PACKAGE INCLUDES:

• 6″ x 9″ Bathroom sticker ads in all public and private restrooms at the Tournament
• Includes restrooms in Minnehaha Country Club, public port-o-lets throughout the golf course and Executive Restrooms connected to Hospitality Structures. Approximately 100 sticker ads printed.
  • Stickers located in 60+ port-o-lets and 4 executive restrooms
  • Volunteer HQ bathrooms
• Twenty (20) “Good Any Day” grounds tickets

PACKAGE INCLUDES:

• Partner naming rights of the Junior Clinic taking place on Tuesday of Tournament Week. Event is open to all junior golfers and hosted by a PGA TOUR Champions professional and Tournament Host, Andy North
• Signage with Partner logo prominently displayed at Driving Range and Main Entrance during and before clinic
  • Gift item to be given to first 100 children who attend the Junior Clinic, Partner logo to be co-branded with Tournament logo on gift item
  • Partner logo on all promotional materials for the Junior Clinic including:
  • Tournament Schedule of Events
  • Official Spectator Guide and Notice to Spectators
  • Video Boards located throughout the golf course
• One (1) full-page, four-color ad in the Official Spectator Guide
• Twenty-Five (25) “Good Any Day” grounds tickets

PACKAGE DETAILS:

Sunrise Yoga offers participants the opportunity to start their Saturday morning with an hour-long yoga session amidst the serene setting of the #18 fairway. This opportunity offers year-long branding while allowing participants to attend Yoga and the Sanford International for FREE on behalf of your company. 2023 featured 140 participants for Sunrise Yoga!

PACKAGE INCLUDES:

• Partner naming rights of Sunrise Yoga taking place on Saturday of Tournament Week
• Signage with Partner logo prominently displayed on the #18 hole during and before clinic
• Video board advertisements promoting Sunrise Yoga throughout Tournament week
• Gift item to be given to first 100 participants who attend Sunrise Yoga. Partner logo to be co-branded with Tournament logo on gift item
• Partner logo on all promotional materials for Sunrise Yoga including:
  • Tournament Schedule of Events
  • Official Spectator Guide and Notice to Spectators
  • Video Boards located throughout the golf course
• Tournament to work with media partners to promote event on television and radio
• One (1) full-page, four-color ad in the Official Spectator Guide
• Specialty grounds ticket featuring your company’s logo handed out to participants the day of Sunrise Yoga allowing admission to the tournament that day.
• Twenty-Five (25) “Good Any Day” grounds tickets

PACKAGE DETAILS:

• Logo displayed on all Autograph Alley signage located near the #18 green and #10 tee
• Logo Displayed on four (4) window clings next to the #18 green in a high traffic area
• Logo on autograph cards distributed to children at the Main Entrance and near Autograph Alley
• One full-page, four-color advertisement in the Official Spectator Guide
• Twenty (20) “Good Any Day” grounds tickets

PACKAGE DETAILS:

• Koozie given out to spectators who order a beer/seltzer at each concession stand and select hospitality venues located throughout the course.
  • Includes six (6) concession stands located throughout the golf course.
  • Hospitality venues include: Falls Pavilion, Clarke’s Corner, and the Corporate Skybox.
• Koozie co-branded with the tournament logo and your company’s logo.
• Twenty (20) “Good Any Day” Grounds tickets

PACKAGE DETAILS:

• Logo displayed on signage at each Spectator crosswalk throughout the golf course (approximately seven [7] crosswalks located throughout the grounds)
• Partner name on the course map with the location of each Spectator crosswalk
• Fifteen (15) “Good Any Day” grounds tickets

PACKAGE DETAILS:

• Partner name and logo displayed on polos, outerwear and headwear given to the Minnehaha Country Club Grounds Crew (approximately 300 pieces)
• Signage in Maintenance Barn and perimeter fencing with Partner logo and “Proud Partner of the MCC Grounds Crew”
• Fifteen (15) “Good Any Day” grounds tickets

PACKAGE DETAILS:

• Partner name and logo located on the “Quiet” Paddles used by Hole Marshals on each tee and green throughout the Tournament (approximately 180 signs)
• Highly visible asset including TV exposure on Golf Channel
• Fifteen (15) “Good Any Day” grounds tickets

PACKAGE DETAILS:

• Two-sided sign including Partner logo prominently displayed behind the tee box on one of the front nine holes on the Tournament course
• Ten (10) “Good Any Day” grounds tickets

PACKAGE DETAILS:

• Company logo located on four (4) manual leaderboards located throughout the golf course. Logo shown on the header of each leaderboard.
• Partner name on the course map with the location of each manual leaderboard.
• Fifteen (15) “Good Any Day” grounds tickets.

PACKAGE DETAILS:

• Partner name and logo prominently displayed at the entrance of a public bleacher located on the golf course. Signage to read with “Free community seating provided by YOUR COMPANY.“ Public bleachers located on Hole #6, #17, or can be built anywhere else on course.
• Ten (10) “Good Any Day” grounds tickets

PACKAGE DETAILS:

• One (1) full-page, four-color advertisement in the Official Spectator Guide delivered FREE to all Tournament spectators, partners and volunteers
• Ten (10) “Good Any Day” grounds tickets

PACKAGE DETAILS:

• 10’ X 10’ Expo Space at high traffic area and prominent destination for spectators of the Tournament. Includes:
  • One (1) 8’ table and two (2) chairs
  • Partner name signage designating the expo space
  • Power and Internet connection (if needed)
• Opportunity for product or service sampling and/or distribution of promotional materials
• Ten (10) “Good Any Day” grounds tickets

PACKAGE DETAILS:

• 10’ X 10’ Expo Space located on a tee box during the Championship Pro-Am days of Tournament Week, Wednesday and Thursday.
  • One (1) 8’ table and two (2) chairs.
  • Partner name signage designating the expo space.
  • Power and Internet connection (if needed).
• Opportunity for product or service sampling and/or distribution of promotional literature/handouts.
• Ten (10) “Good Any Day” grounds tickets.